04 Cause Related Marketing

We have helped many corporations reap the financial benefits of adopting a cause related marketing campaign. MadDog developed a 3-year, $1.2 Million partnership between Make A Wish Foundation and Children's Panadol.

The program focused on raising funds to grant wishes to children with life threatening illnesses through the sale of Children's Panadol. This was promoted directly to pharmacies, who contributed to the campaign by communicating the message to consumers.

Cause Related Marketing links a commercial marketing program with a non-for-profit organisation, to promote the company's products or services and to raise money for the cause or non-for-profit organisation. It's an ideal strategy when re-launching, re-branding or re-positioning a product range in a highly competitive market. It helps to break through the clutter and offers a greater point of difference in a saturated market.